Explore the fundamental principles of marketing strategy through this comprehensive tutorial on the 4Ps of Marketing Mix. Delve into the interconnected elements of Product, Price, Place, and Promotion, understanding their evolution and continued significance in modern business practices. Learn about product mix, standardization vs. customization, pricing strategies, distribution channels, and various promotional techniques. Gain practical insights through diverse examples and discover how to leverage these concepts to improve business performance. Master the essentials of marketing decision-making, from product development to pricing models, distribution strategies, and effective promotional campaigns.