Knowing Your App Buyers - Profiles and Purchasing Patterns

YouTube·User Behavior Analysis

Explore profiles and purchasing patterns of app buyers in this 26-minute conference talk from Google Play's Playtime 2023 event. Gain practical insights into regional and category trends affecting app spending behaviors. Learn from Kristina Narusk of Google Play as she presents valuable information for app developers and marketers. Discover how understanding your target audience can improve app monetization strategies and user engagement.