Predicting Lifetime Value in the Apps World

Predicting Lifetime Value in the Apps World

Explore predictive analytics and lifetime value models in the apps ecosystem through this 39-minute conference talk from Android Developers at Playtime 2016. Dive deep into the importance of lifetime value, common pitfalls, and formulas for calculation. Learn about various business models including premium, subscriptions, and freemium, with real-world examples like Cameron Gong and Dramafever. Discover tactics to maximize lifetime value, minimize churn, and optimize monetization across different app types. Gain insights on contextual factors, discount rates, and hybrid models to enhance your app's performance and user retention.