Tinder's Product Development Process for Subscription Tiers

YouTube·Product Strategy

Discover the product development process behind Tinder Gold's successful launch in this 22-minute conference talk from Android Developers. Join Tinder's Co-Founder and Chief Strategy Officer Jonathan Badeen and Director of Product, Revenue Jeff Morris Jr. as they delve into the decision-making process for creating a new subscription tier. Gain valuable insights into subscription app strategies, product development, and revenue generation in the mobile app industry. Learn from Tinder's experience in the competitive dating app market and understand how they approached the creation of their premium offering.