Shifting Focus from Conversion to Retention - Sustainable Growth Strategies
Explore a 39-minute conference talk that delves into Blinkist's strategic shift from conversion-driven metrics to a holistic approach emphasizing engagement, retention, and renewal. Learn about their experimental soft paywall, key lessons learned, and the importance of measuring twice before implementing changes. Discover how Blinkist redefined success metrics, prioritized quality, and restructured their organization to support this new focus. Gain insights into their product development process, including how ideas are generated and validated. Understand the impact of this shift on the product team and the valuable lessons they've learned along the way. Perfect for mobile product managers, growth hackers, and anyone interested in sustainable user engagement strategies in the digital product space.