Realizing the Potential of Digitization for Small Businesses
Explore a 54-minute conference talk from The Aspen Institute examining the transformative impact of digitization on small businesses. Delve into the potential of technology to boost productivity, market access, and financial services for small firms, particularly in emerging economies. Analyze the challenges faced by smaller enterprises in adopting digital tools, especially during the COVID-19 pandemic. Investigate the disparities in technology adoption among businesses owned by women and minorities. Discuss policy, practice, and product perspectives needed to help all small firms harness the benefits of digitization. Cover topics such as connectivity challenges, visibility, trust, digital transactions, product development, and the impact of the pandemic on small business digitization. Examine the role of coaching, partnerships, and ecosystem development in supporting small businesses' digital transformation.