Fundamentals of Marketing - Marketing Basics for Beginners
Dive into a comprehensive marketing course covering fundamental concepts and advanced strategies. Learn about the 4 Ps and 7 Ps of marketing, SWOT analysis, pricing models, and strategies. Explore sales and marketing relationships, product life cycles, and the 5Cs framework. Understand lead scoring, STP framework, consumer adoption processes, and strategic tools like Ansoff Matrix and BCG Matrix. Discover service marketing, ambush marketing, agile marketing, and Porter's Generic Strategies. Differentiate between marketing and advertising, and explore guerrilla marketing, moment marketing, and surrogate advertising techniques. Gain a solid foundation in marketing principles and practical applications for beginners and aspiring professionals.