Strategic Pricing and Investment in Environmental Quality - Incumbent vs. Greenwasher Entrant

Strategic Pricing and Investment in Environmental Quality - Incumbent vs. Greenwasher Entrant

Explore a dynamic game theory analysis examining the impact of greenwashing on firm strategies, consumer behavior, and environmental outcomes. Delve into a two-stage game model where an incumbent green firm competes with a potential greenwashing entrant, focusing on pricing strategies and environmental quality investments. Investigate the conditions that make greenwashing profitable, the incumbent's response to such practices, and the overall effects on the environment and consumers. Learn about the interplay between competitive market structures and consumer learning in the context of environmental product claims.