Lessons Learned Deploying the Global Privacy Control to Millions of Customers

Lessons Learned Deploying the Global Privacy Control to Millions of Customers

Explore the implementation of the Global Privacy Control (Sec-GPC) at Amazon in this 11-minute conference talk from USENIX's PEPR '24. Learn about the new web technology designed to empower customers to restrict data sales, third-party sharing, and cross-site targeted advertising. Gain insights into the standard's functionality and discover valuable lessons from Amazon's large-scale deployment to millions of customers. Understand the challenges and solutions encountered during the implementation process, providing practical knowledge for organizations considering similar privacy-enhancing initiatives.