A Marketing Solution for the Smartphone Era - Line's Approach

A Marketing Solution for the Smartphone Era - Line's Approach

Discover how Line, the Asian tech giant, leverages connected data to collaborate with brand partners in this insightful 20-minute conference talk from Web Summit. Explore the evolution of marketing in the smartphone era, examining the competitive landscape and mobile-native strategies. Gain valuable insights into message list optimization and learn about Line's partnerships with industry leaders like Intel and Microsoft.