Blockchain Technology for Trust in Digital Advertising

Blockchain Technology for Trust in Digital Advertising

Explore the potential of blockchain technology in addressing transparency and trust challenges in digital marketing through this insightful Web Summit talk. Join blockchain experts Carolina Abenante and Andy O'Donoghue as they delve into the industry's ongoing scrutiny and offer their perspectives on whether blockchain could be the solution. Gain valuable insights into the future of digital advertising and the role emerging technologies may play in restoring confidence in the field.