Explore strategies for enhancing organizational security through relationship-building in this 54-minute conference talk from ANYCon 2017. Delve into the role of a Security Manager, comparing security and exploitation approaches, and learn about leveraging soft power in the cybersecurity landscape. Examine technical details, motivations, and identify natural allies within various departments. Discover how to navigate cost centers, collaborate with sales teams, address product concerns, and engage senior management effectively. Gain insights on involving customers and business partners in security initiatives, and master the art of building coalitions to strengthen overall security posture. Conclude with a comprehensive summary and participate in a Q&A session to reinforce key concepts.