Learn essential strategies to prepare for and respond to data breaches in this 49-minute LASCON conference talk. Discover how Under Armour's MyFitnessPal team managed to disclose their breach in just 4 days, significantly faster than the industry average of 30+ days. Explore key building blocks for rapid disclosure, including identifying deficiencies, creating a day-zero action plan, building relationships, tracking expenses, securing communications, and effective decision-making. Gain valuable insights on navigating the critical transition period and post-disclosure actions to minimize impact and protect your organization.