Green Synergy: A Three-Party Fashion Retail System Balancing Profit Maximization and Impact Minimization
Explore a seminar on balancing profit maximization and environmental impact minimization in the fashion retail industry. Delve into a comprehensive study combining incentive-aligned choice-based conjoint experiments, Hierarchical Bayes Multinomial Logit modeling, and joint product-line and pricing optimization. Examine consumer preferences and willingness-to-pay for environmental attributes such as Recycled Content, Durability, and Circularity Design. Investigate the impact of educational interventions on consumer behavior and the trade-offs between profitability and environmental constraints. Gain insights into developing fair regulations and strategic decision-making tools for retailers and policymakers in the fashion industry. Learn how this research contributes to understanding consumer preferences, attribute importance, and the potential for reconciling economic and environmental goals in fashion retail.