Brands Hijack Our Memory, And That's Not a Bad Thing | Blesson Varghese | TEDxBITD

youtube·conference-talks

Why do certain jingles, sounds, and packaging stay with us for decades without conscious effort? This talk reveals how brands shape memory through repetition, emotion, sensory triggers, and nostalgia, often influencing trust and behavior before logic kicks in. It challenges us to rethink whether this influence is manip