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    The Bold New Playbook for Brands in the Age of Enshittification | Shruti Tiwari | TEDxNMFC

    TEDx Talks
    Intermediate
    16m
    English
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    The Bold New Playbook for Brands in the Age of Enshittification | Shruti Tiwari | TEDxNMFC

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    Shruti Tiwari is a Fractional CMO and founder of GXO Studio, with 20+ years of brand leadership spanning Madison Avenue boardrooms to global grassroots campaigns. From launching Shah Rukh Khan’s book to working with icons like Manish Malhotra and Sahara, she also led GTM strategy for Fortune 500 brands like Formula 1,

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