The role of smell in the formation and evocation of memories | Raul B | TEDxEscola Concept São Paulo

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Our senses shape the way we perceive and remember the world. In this talk, Raul B. explores how the sense of smell can awaken emotions, recall memories, and even reveal who we are. Through a scientific yet deeply human perspective, he invites us to reflect on the invisible power of olfactory experiences in shaping our