Why companies struggle to achieve their sustainable goals | Jilde Garst | TEDxWageningenUniversity

Why companies struggle to achieve their sustainable goals | Jilde Garst | TEDxWageningenUniversity

Recently, many companies have revised their CO₂ goals, sparking accusations of greenwashing and public distrust, while others avoid setting or communicating goals altogether. Dr. Garst dives into why companies do not achieve their environmental and social goals and asks how firms can set goals that are both ambitious a