Social Media Doesn’t Show What You Like, It Decides Who You Become | Sreejith Ammanathil | TEDxIUJ

Social Media Doesn’t Show What You Like, It Decides Who You Become | Sreejith Ammanathil | TEDxIUJ

In this TEDx talk, I explore how social media algorithms shape what we see online. Through a simple 9-day experiment using new Instagram and TikTok accounts, I observed how quickly platforms infer identity, personalize feeds, and reinforce specific types of content. This talk reveals how the Instagram algorithm and Tik