Why health coaching isn't solving the crisis | Dr Julia Jones | TEDxKingsCollegeLondon

Why health coaching isn't solving the crisis | Dr Julia Jones | TEDxKingsCollegeLondon

Why, after decades of diet advice, fitness trends, and wellness programmes, are health outcomes still getting worse? In this talk, Dr Julia Jones challenges the traditional health coaching model and argues that information alone is not enough to create lasting change. Drawing on her research, she shows why retention, h