Why We Listen to Influencers Over Experts — and What to Do About It | Michelle Mazur | TEDxFactoria

Why We Listen to Influencers Over Experts — and What to Do About It | Michelle Mazur | TEDxFactoria

Why do we trust influencers with ring lights more than experts with decades of training? In this talk, communication strategist Dr. Michelle Mazur explores how expertise lost public trust—and why credentials alone no longer persuade. Through real-world stories, research, and cultural examples, she reveals how fear and