The Future is Now: Machine Learning in Mobile Advertising
Explore a 22-minute conference talk from SK TECH SUMMIT 2023 that delves into the application of machine learning in mobile advertising. Learn about the characteristics of advanced machine learning technologies and Moloco's operational machine learning approach in digital marketing. Discover how Moloco's solutions are implemented in everyday scenarios and various business applications through real-world case studies. Gain insights into how operational machine learning enhances business performance and drives innovation specifically in the mobile advertising sector. The presentation is delivered by Hyunwoo Kim from Moloco (K-AI Alliance), who brings extensive experience from roles at Pikicast as Advertising Business Director, Naver as Advertising Platform Product Manager, and TBWA as Brand Marketing Consultant. His diverse background enables him to bridge technology and business domains, leading innovative and successful projects at Moloco.