Re-Arming the United States for Measurable Information Warfare
Explore a 26-minute conference talk from #HLTCon 2018 that delves into the evolution of Information Operations (IO) and its impact on modern warfare. Learn how the United States has inadvertently disarmed itself in the realm of information warfare over the past two decades, and discover the critical role of text analytics in measuring the effectiveness of IO campaigns. Gain insights into the challenges posed by social media-driven influence campaigns and understand the importance of re-arming the U.S. in this domain. Examine the concept of Measures of Effectiveness (MOE) and its significance in evaluating and directing information warfare efforts. Analyze the parallels between measuring IO effectiveness and ad campaign performance, and consider the implications for future strategic advantages in the global information landscape.