The Business Logic of Sustainability

YouTube·TED

Discover how a carpet company CEO revolutionized the traditional "take / make / waste" industrial system in this 17-minute TED Talk. Learn about a powerful vision for sustainable commerce that increased sales and doubled profits while prioritizing environmental responsibility. Gain insights into how businesses can transform their practices to become more sustainable without sacrificing financial success. Explore the gentle yet impactful approach of a leader who demonstrates that economic growth and environmental stewardship can go hand in hand.