The Business Case for Working with Your Toughest Critics

The Business Case for Working with Your Toughest Critics

Discover how corporate sustainability can be achieved through collaboration with unlikely partners in this 15-minute TED talk by Bob Langert, former VP of sustainability at McDonald's. Learn from Langert's experiences during McDonald's decades-long transition into corporate sustainability, including partnerships with organizations like the Environmental Defense Fund and individuals such as Temple Grandin. Gain insights on how engaging with critics can lead to mutually beneficial solutions for both businesses and society. Explore actionable strategies for turning adversaries into allies and creating positive change within corporate environments.