What's Essential for Taking on Apple and Samsung?

What's Essential for Taking on Apple and Samsung?

Explore the challenges and strategies of competing against tech giants Apple and Samsung in the smartphone market through this insightful 18-minute conference talk from Collision Conference 2018. Join Essential's president Niccolo De Masi as he outlines his vision for the company following their $300 million fundraising and entry into the handset market. Gain valuable insights into the mobile industry landscape, innovative approaches to product development, and the complexities of establishing a new brand in a highly competitive field. Discover how Essential plans to differentiate itself and carve out a niche in the smartphone market dominated by established players.