The Lifecycle of an A-B Test

YouTube·Code::Dive

Explore the complete lifecycle of a real-world A/B test in this 15-minute conference talk from code::dive 2018. Gain insights into the popular experimental technique used by companies of all sizes, and understand its role in the broader context of product development. Learn how A/B testing is implemented, analyzed, and leveraged to drive data-driven decision-making in business and technology.