How Global Companies Need to Earn Trust Locally to Succeed in a Cloud Services World

How Global Companies Need to Earn Trust Locally to Succeed in a Cloud Services World

Explore Microsoft's approach to building customer trust in the cloud services era through a compelling 19-minute Web Summit talk. Gain insights into how global tech giants can earn local confidence by prioritizing data protection, security, transparency, and user control. Discover strategies for navigating the complex landscape of international regulations and cultural expectations while maintaining a global presence in the cloud services industry.