Designing Digital Experiences Across Cultures

YouTube·awwwards.

Explore cultural nuances in digital product design through a 20-minute conference talk by Min-sang Choi, Senior Interaction Designer at Google. Gain insights into the differences between designing apps for Google in Tokyo and San Francisco, and understand how cultural context influences digital experiences and user expectations. Learn why established interaction patterns cannot be easily challenged and how they relate to users' lifestyles. Discover valuable lessons for creating culturally-sensitive digital experiences from this Awwwards Conference Tokyo presentation.