A New Conversation on Brand Design

YouTube·awwwards.

Explore the concept of building a Connected Brand in this 28-minute conference talk from Awwwards featuring R/GA Creative Directors Jennifer Vano and Augustus Cook. Delve into the reimagining of global brand and identity projects, focusing on naming, brand voice, and communication. Discover how the perception and role of language in brand creation and connection have been redefined. Learn why language should be associated with design in branding and gain insights into crafting effective brand strategies. Examine the importance of behavior, asking questions, and selecting the right brand name in creating a cohesive and impactful brand identity.