Rebuilding a Digital Brand

YouTube·awwwards.

Dive into a 27-minute conference talk featuring Linda Eliasen, Head of Design at Help Scout and former illustrator at Adult Swim, MailChimp, and Dropbox. Explore the intricacies of building brands, the complex relationship between emotions and design in technology, and the art of simplifying technical concepts for broader audience appeal. Gain valuable insights from Eliasen's extensive experience in the design industry as she shares her approach to creating relatable and understandable digital experiences. Learn how to bridge the gap between complex technological ideas and user-friendly design that resonates with ordinary people.