Hilton Logo Redesign with Hadeel Sayed Ahmad

YouTube·Graphic Design

Watch a comprehensive video tutorial on redesigning the Hilton Hotels logo with designer Hadeel Sayed Ahmad. Explore the intricate process of rebranding, from asking essential questions to making decisions about revolutionary or evolutionary changes. Learn how to retain brand equity, analyze brand guidelines, and create a decision roadmap. Follow the actual redesign process, including logo explorations and final design presentation. Discover valuable rules-of-thumb and witness the power of design thinking as Hadeel compares the original logo with her revised version in this 54-minute educational project.