Bentley Motors Logo Redesign with Mart Biemans

YouTube·Graphic Design

Watch a 47-minute video exploring an unofficial redesign of the Bentley Motors logo by designer Mart Biemans. Dive into Mart's research, process, and rationale for updating the classic emblem. Examine the before and after designs, learn how to maintain brand integrity during redesigns, and gain insights on designing for various applications. Pick up valuable tips for presenting logo concepts effectively. Discover whether this luxury automotive brand's refined symbol could benefit from a modern makeover in this educational design critique.