Empathizing with Steam - How People Shop for Your Game

Empathizing with Steam - How People Shop for Your Game

Dive into the mind of Steam shoppers in this 58-minute GDC Virtual Talk from 2020. Discover the results of months-long research on Steam browsing habits, offering valuable insights for game developers and marketers. Gain a deeper understanding of consumer behavior on the platform, learn how to optimize your game's presence, and improve your marketing strategies based on real user data. Explore the intricacies of the Steam marketplace and uncover techniques to make your game stand out in a crowded digital storefront.