Frictionless Media - Why Community Is the New Marketing

YouTube·GDC (Game Developers Conference)

Explore the concept of Frictionless Marketing and its impact on transforming community teams into the core of marketing departments in this 2018 GDC session. Discover emerging media strategies rooted in community activities and learn practical execution techniques. Gain insights from PlayBrain's Mike Sheetal as he delves into the evolving landscape of marketing in the gaming industry, emphasizing the growing importance of community-driven approaches.