The Diary of a Modern PR Campaign - How to Plan Your Game's Promotion

The Diary of a Modern PR Campaign - How to Plan Your Game's Promotion

Discover practical strategies for planning and executing a successful PR campaign for your game in this 31-minute GDC session from 2018. Explore essential tools, timelines, and checklists for each stage of promotion as Future Friends Games' Thomas Reisenegger shares insights on effective game marketing. Gain valuable knowledge to enhance your promotional efforts and increase visibility for your game project.