Why Business Cases are Toxic

Why Business Cases are Toxic

Explore the toxic impact of business cases on project environments in this 42-minute conference talk from GOTO Amsterdam 2018. Discover how traditional business cases hinder autonomy, mastery, and purpose in the workplace. Learn why focusing on delivering features instead of customer value creates a toxic atmosphere. Examine alternative approaches to project management that prioritize metrics and value creation. Gain insights into cultural index theory, uncertainty avoidance, and the importance of meaningful metrics in driving successful outcomes. Uncover strategies for fostering a more motivating and purposeful work environment beyond the constraints of conventional business cases.