How to Build Products People Care About
Discover how to build products that resonate with customers in this 38-minute conference talk by Oli Gibson and Monira Rhaimi from ThoughtWorks at Devoxx. Learn about the experimental approach to product development, drawing parallels with Test-Driven Development (TDD) to fail fast, learn, and adapt. Explore real-world stories from startups and enterprises, common mistakes in product development, and the importance of creating a culture of experimentation. Gain practical insights on applying an experimental approach, recognizing the dangers of launching without learning, and managing cultural transformation in organizations. Delve into topics such as minimum viable success, product growth stages, unique value propositions, and the build-measure-learn loop. Leave equipped with strategies to invest wisely, create effective landing pages and pricing models, and conduct meaningful experiments to drive product success.