Human Centered Design

YouTube·awwwards.

Dive into a 30-minute conference talk by Peter Smart, Head of Product at Fantasy Interactive, as he explores the concept of Human Centered Design. Learn from Smart's experiences leading a global design agency and shipping industry-shifting products for major companies like Netflix, UFC, Google, Facebook, Huawei, and Twitter. Discover insights into Fantasy's most successful product launches, gain strategies for creating experiences that set new standards, and explore what it truly means to design products for humans rather than robots. This talk, presented at the Awwwards Conference in Amsterdam, offers valuable perspectives on creating impactful, user-focused digital experiences in today's rapidly evolving tech landscape.