Understanding the Social Acceptability of Mobile Devices Using the Stereotype Content Model

Understanding the Social Acceptability of Mobile Devices Using the Stereotype Content Model

Explore a 20-minute conference talk from the ACM CHI Conference on Human Factors in Computing Systems that delves into the social perception of mobile devices. Learn how researchers applied the stereotype content model (SCM) to investigate factors influencing the social acceptability of mobile devices. Discover insights from two studies that assess the impact of mobile devices on stereotypes' warmth and competence, and how devices themselves can be perceived stereotypically. Gain valuable knowledge on the importance of considering stereotypes when designing socially acceptable mobile devices and interaction techniques.