The Business Logic of Sustainability

YouTube·TED-Ed

Explore Ray Anderson's transformative approach to sustainable commerce in this 16-minute TED-Ed talk. Discover how Anderson revolutionized his carpet company by challenging the traditional "take / make / waste" industrial system, resulting in increased sales and doubled profits. Learn about his powerful vision for sustainable business practices and how he implemented them in a gentle, understated manner. Gain insights into the business logic behind sustainability and its potential to drive both economic success and environmental stewardship.