The Art of the Nudge - Cheap Ways to Steer User Behavior
Explore the art of influencing user behavior through subtle nudges in this 41-minute conference talk from RSA Conference. Delve into the fundamental question of how to effectively steer individuals towards desired actions. Learn to become a skilled choice architect, capable of guiding employees towards secure pathways when faced with decisions. Discover the concept of nudges, their effectiveness in altering human behavior, and how to identify problems suitable for this approach. Gain insights into architecting impactful nudges that promote secure actions. Examine real-world scenarios, understand nudge theory, and explore both positive and negative examples of nudges. Investigate methods for nudging, including the use of decoys, and learn to apply a comprehensive nudge framework. Leave equipped with practical knowledge to implement nudging techniques in your own security initiatives.