Paid Acquisition for Smartphone Games - A Scrappy, Practical Guide
Discover practical strategies for marketing and growing your smartphone game on iOS App Store and Google Play in this 33-minute GDC 2019 session. Learn about different marketing approaches, easily avoidable mistakes, and step-by-step guidance for both paid and no-budget acquisition. Explore topics such as keyword optimization using Sensor Tower, Google Play's Open Beta and Early Access programs, Unity and Facebook advertising tips, and monitoring chart positions on Apple. Gain valuable insights on leveraging integration bonuses, obtaining lines of credit, and adapting your strategy based on open beta learnings. Perfect for indie developers and small studios looking to maximize their game's discoverability and success in the competitive mobile gaming market.