SEOwning the Internet

SEOwning the Internet

Explore the world of SEO and its impact on internet security in this 46-minute LASCON conference talk by Robert Hansen. Delve into various aspects of SEO, including business risks, security risks, and the SEO risk spectrum. Learn about fixing broken links, dealing with incompetents, and understanding negative SEO. Discover the importance of domain age, domain history, and Whois information. Examine factors affecting SEO such as keyword density, page load speed, ad networks, outbound link quality, grammar, and spelling. Gain insights into user-friendly layouts, thin content, server location, and conversion flows. Understand how these elements can be exploited or leveraged in the context of internet security and business risk management.