Explore the "Gilligan Phenomenon" and learn how to fix vulnerabilities in ransomware and phishing defenses in this 56-minute conference talk from BSides Chattanooga 2018. Delve into the problems and holes in cybersecurity, examining layers of protection and patching strategies. Discover best practices, including setting explicit goals, deciding on behaviors, and conducting magic wand experiments. Gain insights into effective marketing campaigns and making security relevant to users. Investigate phishing techniques, exercises, and reporting methods. Learn how to implement a successful awareness training program, avoiding common pitfalls and achieving measurable results in improving organizational cybersecurity.