Digital Psychometrics and Its Future Effects on Technology
Explore the future impact of digital psychometrics on technology in this 23-minute keynote address by computational social scientist Sandra Matz. Delve into the assessment of psychological characteristics through digital footprints, examining its role in recent political campaigns and targeted advertising. Learn how digital psychometrics functions, its potential benefits and risks, and its anticipated future developments. Gain insights into the application of psychological theory in business contexts, including digital marketing and recruitment. Discover the speaker's background in psychology and data-driven marketing, along with her accolades in the field. Cover topics such as personality prediction from digital footprints, the accuracy of these predictions, and their implications for healthcare, social media, and daily life.