Generative Design in Nike's Innovation Department

Generative Design in Nike's Innovation Department

Explore the cutting-edge world of generative design in Nike's Innovation Department through this 22-minute conference talk by Lysandre Follet, Director of Generative Design. Delve into the intersection of design, digital craft, and science as Follet discusses co-creation with computers and the potential of algorithms to augment human creativity. Learn about Nike's journey in embracing generative design, the importance of data science, and how constraints and variations play crucial roles in the design process. Gain insights into the future of product innovation and the paradigm shift towards algorithm-driven design in the sportswear industry.