Explore a thought-provoking closing keynote that delves into effective awareness training techniques, contrasting successful approaches with ineffective methods. Gain insights from real-world success and failure stories, learn how to build a solid foundation for training programs, and discover essential elements such as marketing strategies, framework development, and testing methodologies. This 44-minute talk from CircleCityCon 2017 offers valuable lessons for creating impactful and engaging awareness training experiences.