Marketing Management-I
Comprehensive exploration of marketing fundamentals, from core concepts to consumer behavior, research methods, and strategic planning for effective market segmentation and positioning.
Entrepreneurship Essentials
The objective of the course is to teach key issues faced by entrepreneurs and managers at different stages of the life-cycle of an enterprise and is relevant both for aspiring entrepreneurs and for decision-makers in established enterprises.
Apriori Algorithm in Data Mining - Association Rule Mining - Data Science Algorithm
Comprehensive tutorial on the Apriori algorithm in data mining, covering its importance, application in association rule mining, and implementation, with a focus on conjoint analysis and market basket analysis.
Shouting to Consciousness, Whispering to Emotions
Neuromarketing uzmanı Eda Ocak, duyguların davranışlarımız üzerindeki etkisini nöro ölçümlerle açıklıyor. Sosyalleşmenin önemi, ayna nöronların etkisi ve mükemmel olmayan mükemmellik kavramlarını ele alıyor.
Demand Information Acquisition Strategy in a Dual Channel Supply Chain
Explore demand information acquisition strategies in dual-channel supply chains, examining impacts on retailers, manufacturers, customers, and society.
Intelligence in Marketing - Real or Artificial?
Explore AI and Customer Intelligence for enhanced customer engagement and discover the future of marketing. Learn about market orientation, qualitative data, and the impact of COVID-19 on marketing strategies.
Security Update Labels - Establishing Economic Incentives for Security Patching of IoT Consumer Products
Explore how mandatory security update labels for IoT devices can incentivize manufacturers to improve product security and influence consumer choices in the expanding IoT market.
Pazarlama bizi anladı, peki biz kendimizi? | Mehmet Kaya | TEDxBeşiktaş Atatürk Anatolian HS
Pazarlama bizi anladı, peki biz kendimizi?” başlığı altında gerçekleştireceğimiz bu konuşmada, modern pazarlamanın insan davranışını nasıl bu kadar iyi çözdüğünü ve bunun gündelik seçimlerimizi nasıl etkilediğini ele alacağız. Büyük markaların gençlerin duygu dünyasını, dikkatini ve karar verme biçi