Marketing Management-I
Comprehensive exploration of marketing fundamentals, from core concepts to consumer behavior, research methods, and strategic planning for effective market segmentation and positioning.
Integrated Marketing Management
The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian market.
Marketing Management - II
Comprehensive 21-hour program covering advanced marketing management concepts, strategies, and practices through structured weekly lessons and joint classroom sessions.
Introduction to Marketing Essentials
Comprehensive exploration of marketing fundamentals, covering customer relationships, strategies, consumer behavior, global markets, research, product development, pricing, channels, and various promotional techniques.
Price Discrimination in Industrial Organization - Lecture 3
Explore price discrimination strategies in industrial organization, focusing on selling identical goods at different prices and its economic implications.
Price Discrimination Empirics - Lecture 4
Explore price discrimination empirics and strategies in industrial organization, focusing on real-world applications and economic implications.
Marketing Management
Comprehensive exploration of marketing principles, strategies, and practices, covering consumer behavior, advertising, product development, pricing, distribution, and services marketing.
4 Step Framework for Building an Effective Digital Marketing Strategy
Discover a structured 4-step framework to create impactful digital marketing strategies, covering analysis, objectives, segmentation, and personas for effective online campaigns.
Beer and Big Data: A Beginner's Guide to Digital Marketing with Heineken
Explore how Heineken leverages data and mobile-first strategies to adapt to changing consumer habits and digital trends in the brewing industry.
Tensor Decompositions - A Quick Tour of Illustrative Applications
Explore tensor decompositions for data analysis and dimensionality reduction. Learn fundamentals, applications in various fields, and hands-on examples using real-world datasets.
tinyML Trailblazers: Success Stories with Mouna Elkhatib
Explore tinyML success with Mouna Elkhatib, AONDevices CEO. Learn about voice processing innovations, entrepreneurial challenges, and future trends in edge AI and IoT technologies.
The Uber for Enterprise
Explore Uber's enterprise market strategy, platform development, and business model with insights on customer segmentation, environmental impact, and future growth potential.
Data Storytelling in the Era of Generative AI - Using LLMs for Interactive Consumer Research
Explore how LLMs revolutionize consumer research by transforming static data into interactive, evidence-based synthetic personas that provide dynamic, real-time insights for marketers.
Industry, Market and Business Analysis - Key Concepts and Strategies
Explore key market concepts, industry forces, and opportunity analysis to enhance business understanding and strategic decision-making.
How to Use ChatGPT for Digital Marketing in 2024 - Tutorial
Explore AI-driven digital marketing strategies using ChatGPT, covering market segmentation, social media, email campaigns, SEO, and customer feedback analysis for effective audience targeting and engagement.
Industry and Market: Strategic Marketing and Market Analysis
Explore market segmentation, strategic marketing, demand functions, and product planning to enhance your understanding of industry dynamics and market research processes.
Pazarlama bizi anladı, peki biz kendimizi? | Mehmet Kaya | TEDxBeşiktaş Atatürk Anatolian HS
Pazarlama bizi anladı, peki biz kendimizi?” başlığı altında gerçekleştireceğimiz bu konuşmada, modern pazarlamanın insan davranışını nasıl bu kadar iyi çözdüğünü ve bunun gündelik seçimlerimizi nasıl etkilediğini ele alacağız. Büyük markaların gençlerin duygu dünyasını, dikkatini ve karar verme biçi